Alec Stanley Nicholas Mallis Product Placement 47

Over the past 10 years, Nicholas Mallis and the Borealis have been consistently bringing their brand of weirdo pop to Athens and beyond. They incorporate elements of new wave, post punk, disco, and surf rock and pack it all into an engaging live show that walks the line of absurdity. Mallis has shared bills with indie pop greats like Dan Deacon and Kishi Bashi and even played as a side man in the solo efforts of Athens legends Cindi Wilson and Fred Schneider (The B-52’s). In Glide Magazine’s review, they state that Nicholas’ music “feels like it came from the late 70s or early 80s during the creative, left-of-the-dial burst in alternative music while also sounding fresh and original.”

In March 2023, Mallis and the band released their latest effort, ‘Product Placement’ via Second-Day Records, a new imprint of Amazon Inc. With this album, he takes a cheeky spin on modern commercialism, making the songs sound like ads for common products and services. He even has a song that he claims the state of Florida commissioned him to write to help boost tourism. “I’m not sure where this whole music thing is going to lead,” says Mallis, “but I suggest you upgrade to an Amazon Prime account now.”