AthFest and the UGA Music Business Program Team Up to Present the Turtle Jam
ATHENS, GA – July 27th, 2011 – AthFest and the University of Georgia Music Business
Program (MBUS) have teamed up to present the AthFest Turtle Jam at the Terrapin Brewery
on Saturday, August 20th. The show will feature three area bands, Bodega Roja, Chromazone,
and Juice Box, with proceeds benefiting AthFest’s music education programs. Terrapin Brewery
is located at 265 Newton Bridge Road in Athens. Doors will open at 5:30 PM for Terrapin’s
brewery tour and the music will begin at 6:00 PM. The show and brewery tours are free with the
purchase of a commemorative glass for $12.
Athens’ own Juice Box will be kicking off the show blending jazz, funk, reggae, and jam rock.
The electronic-fused funk rock band Chromazone will take the stage next. Both of these groups
feature several MBUS student musicians, as well as MBUS booking and management talents.
The final band is Atlanta’s Bodega Roja, a progressive rock band, fusing jazz, metal, funk,
psychedelic rock, and electronic genres.
AthFest, Inc. is a 501(c)(3) non-profit organization dedicated to educating people about the
vibrant local music and arts community as well music and arts in general. AthFest produces
annual events such as the Athens Music and Arts Festival and the Athens Half Marathon, as well
as as year-round music education programs in local schools. Proceeds from the AthFest Turtle
Jam will directly support the education mission of AthFest.
This event is co-sponsored by the MBUS Program at the University of Georgia’s Terry College
of Business, and MBUS Students orchestrate all aspects of the event. Committed to shaping
future industry leaders while adding color to the already vibrant Athens music scene, the
program offers students the unique chance to work alongside industry professionals to gain
insight into and practical knowledge of the music business. Through internships, extensive show
involvement, and class projects, MBUS students are given opportunities to showcase and build
their talents in areas such as promotions, public relations, show production, graphic design,
videography, record production, and audio engineering.
